Work On Your Own Website
This is how I got started with SEO.
And it’s how I recommend most people step up their SEO game.
When you run your own website, you can make changes FAST.
No need to ping your boss on Slack to see if it’s OK to change a title tag.
No need to email your client’s web designer to add an image to a page.
See something that needs to be changed. Change it. See the results.
The cycle of test→learn→improve moves 10x faster with your own property than with someone else’s website.
Plus, when you work on your own stuff you get to see the 100+ of factors that go into a successful website (beyond straight-up SEO). Stuff like design, copywriting, list building, social media and outreach.
In other words, running your own site helps you become a well-rounded “T-Shaped Marketer”.
For example, Jerryll Noorden applied what he learned from his time as a former NASA scientist to SEO.
Which helped him take his side hustle into a highly profitable real estate business.
Here’s how Jeryll described this experience shaped his approach to SEO today.
“As an (ex) IHMC/NASA robotics scientist. I am used to figuring things out, analyzing it dissect it and make it better, 10X. My SEO strategies are in house developed and they work better than anything I have seen thus far. My secret is to bypass Google, by figuring out what Google looks for.”
And Jerryll isn’t alone. A few years back, Maaike de Boer’s daughter was struggling with math at school.
And when Maaike looked for resources to help her daughter, she came up empty.
That’s when Maaike decided to launch a website that now gets 200k visits per month.
(Which is even more impressive if you consider that Norway only has about 17 million people).
How did Maaike get so good at SEO? She learned as much as she could about SEO (from blog posts, online courses and SEO conferences). Then, she applied what she learned to her website.
And this fast process made Maaike go from SEO newbie to SEO expert in record time.
Or as Maaike told me:
“From the beginning of the business, I trained myself in SEO. I soon discovered that the main competitors focused more on television commercials and social media. I made a difference with in-depth articles with valuable information for involved parents. By constantly optimizing the website and the articles the results got better each year.”
That said, running your own website isn’t the only way to learn SEO. You can also…
This content was originally published here.